Madonna just recently released the news that 19 year old singer and model, Pia Mia Perez, will be Material Girl's new fashion director. Material Girl is Madonna's exclusive fashion line that is only available at Macy's. This new partnership is scheduled to last for the next sixteen months. Not only will Perez be consulting the design staff, but she will also be starring in the upcoming campaigns.
Madonna has crowned Perez as the new fashion director because she believes that her creativity, confidence, and style will be a great edition to the brand. Furthermore, Perez has a large social media audience that will help assert the brand.
The new collection is set to debut at the beginning of the 2016-2017 school year to obtain consumers getting ready to go back to school shopping.
For more information: WWD
For more information: WWD